"Three wonderful books rolled into one: a moving autobiography, the story of a unique business, and a detailed blueprint for hope." --Jared Diamond, Pulitzer Prize-winning author of Guns, Germs and Steel and Collapse.
"What separates Surfing from every other business memoir I've read is its otherworldly lack of calculation... No company builder could read Chouinard's articulation of Patagonia's work without thinking, 'I should do that for my company too.'" --Michael S. Hopkins, Inc.
"This is a wonderful, wonderful book. Two hundred-odd pages of truth telling, consciousness raising and ballsy bravery. Every wannabe entrepreneur, every school teaching a course on 'business' and every MBA program should buy this book." --Anita Roddick, founder and owner of The Body Shop.
"Yvon lays out the philosophies and practical actions of a company that has been a leader in the world of values-led business. It is a beautiful read that gives valuable insights into this truly wonderful company." --Ben Cohen, cofounder of Ben & Jerry's.
"No matter what you do, you will find essential guidance and inspiration in Let My People Go Surfing." --Dave Foreman, The Rewilding Institute.
----Dave Foreman, The Rewilding Institute.

About the Author

Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.

Let My People Go Surfing

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